I remember when I first started publishing my books, my marketing focus was on the whole wide world. With the internet at my disposal, it made sense to me. I could reach anyone, anywhere, and sell to hundreds of thousands of people without ever having to leave the comfort of my own home.
My first book did pretty well. I marketed to everyone in the world, which was a hard sell since no one knew of me yet. However, my family and friends knew me, and they bought wholeheartedly.
My next book didn’t do quite as well in sales. I won a small award and sold to some of my family and friends. But the rest of the world ignored me. The story was the same for my next book, as well. By the time my fourth novel was published, I was worn out and couldn’t figure out what I was doing wrong. I questioned my career path as an author, and considered throwing in the towel. After all, I was spending thousands of dollars on this dream of mine, and had nothing to show for it except for some books that no one except a handful of people who loved me seemed to be interested in.
This was around the time that I found the inspiration for Reclaim Your Creative Soul. If you’ve kept up with this blog, you remember when I went on a personal soul retreat that changed my life. It was on this retreat when I addressed all of the dilemmas I had with my life path, conferring with God on how to move forward. I came away from that day with answers to my questions and a new purpose for life, and the seed that would become Reclaim Your Creative Soul.
With this last book, I was very clear about my message and the people I was writing to. I wanted to reach other creatives who felt pulled between their busy life and their craft. Most of us must have a day job to be able to afford our lives, especially when our art isn’t make us money. I wanted to show that it’s totally possible to have both, and I wanted to inspire people to NOT give up on their dreams just because they needed to work for a living (or whatever else was getting in the way of their craft).
With this message in mind, I let go of trying to reach the world, and instead just reached the people around me. The message started out small. I, or course, let my family and friends know. But I also started to spread the word to people I didn’t know, but on a more personal level rather than through the anonymous space of the internet. In this, I signed up for readings and read chapters aloud. I verbally shared about my book to those people who wondered how they could fit creativity in their lives. My marketing endeavors weren’t about making money or selling my book at all. Instead, they were about helping other people to make the most of their time so that they could fit more creativity in their life. That was my main objective.
Fast forward to now. A week ago, I read my book in front of a group of writers and sold a bunch of books who were affected by my message. Word about my book reached a podcaster, and our interview will publish on Monday. I’ve been asked to take part in an exclusive sales opportunity with a small group of other authors I admire. Opportunities are coming my way, and all I’ve done is to refocus my intentions and the audience I hope to reach.
Instead of trying to reach the world, I’m starting out with my own community and then going from there.
This not only takes a ton of pressure off me, it also makes things so much more natural. I am now preparing to publish my next book, Loving the Wind, and my hopes are that this book will reach the most readers I’ve ever reached with any of my books. This time, instead of pushing out ads and promoted Facebook posts to a bunch of people I don’t know, I am utilizing my friends and family to help me spread the word. As of right now, a few dozen of the people I know and love are reading this book as first readers. I contacted each of these people personally, handpicking them because I trust them and know that they like many of my books. When the book publishes on Aug. 18, many of these first readers will be key in helping me to spread news about this book because it’s something they read and enjoyed.
If you’re wondering how you can get your book into the most hands possible but coming away with disappointing results, it’s possible you’re trying to market to too many people. Rather than selling to the whole world, consider starting with your own community. Sign up for an open mic or two and read aloud from your book. See if your library is interested in a reading from a local author. Join an active writer’s group that offers events that will help you reach readers. Contact local book clubs and offer to talk with them if they decide to read your book. Think about the people that you want to reach with your book. Who would be interested? Not everyone will like what you write, but there is a group of people who will love it.
Finally, never underestimate the power of being personal. A Facebook post about your book or an advertisement on a web page are easily ignored. A mass email is a little bit better, but can also go unread. But if you talk to someone one-on-one, the power in that is huge. In this day and age, it’s super convenient to socialize on a broad scale, being impersonal through social media, texting, or the like for the sake of convenience. But if you pick up the phone or meet over coffee? That means so much more to everyone.
As much as possible, try and be personal with those people you wish to reach. If your contact has to be done over email or social media, that’s fine. But make it a personal message, and don’t just rely on your social media broadcasts to reach readers. If you take the time to care about the people you wish to connect with, they can’t help but care about you in return. Their loyalty will increase. They may even wish to help you spread the word about your book.
In connecting with a few readers on a more personal level, you have the opportunity to reach the world.