When I first became an author, one of the most vital resources I found to get my books out there and connect with readers was Goodreads. I loved that you could join or create groups to connect with other readers who liked the same kinds of books, find new books through friend suggestions, review books, and so on. I found this platform awesome for book lovers, and I made a lot of friends there.
One of my favorite features on Goodreads was the giveaway section. As a reader, I could enter giveaways with hopes to win (haven’t yet), or just discover new reads. I’ve even bought several of the books I’ve entered to win.
But this section was even more valuable to me as an author. It was my most valuable asset to get my book in front of other people who may not have known about it. I used it to encourage people to put it on their “To Read” list, to test out new descriptions, to gauge how well my books do compared to each other (when I did simultaneous giveaways), and so on. Plus, it just feels good to give your book away to someone who wants it. It was a fabulous marketing tool, and I utilized it with every book launch. Plus, those people who shelved my books (which are in the thousands for some of my titles) are notified whenever I publish a new book. The Goodreads Giveaway was the perfect way to spread the word about my books.
That all changed this year. In January, Goodreads did away with free giveaways and now charges a minimum of $119 for each giveaway. As a small-time author, I was already feeling the pinch giving my books away, plus paying shipping and handling. Each free book runs me around $15, which doesn’t sound like a lot, but each book adds up when you’re still struggling to turn a profit. So to add $119 onto this feels like a slap in the face, and a clear message to those of us who aren’t making thousands off our books – we’re not wanted.
I get it. Goodreads is a business, and an Amazon-owned business, at that. The service they provided for authors with these giveaways was incredibly valuable, and it was quite generous that we could do it for free for as long as we’d been allowed. However, to go from $0 to $119 is a bit high, especially since I don’t believe the outcome will be profitable. I mean, I’ve been disappointed before by giving my money to Goodreads ads. Just look at their poor excuse for advertising. Spend all you want on those little tiny self-serve ads; if you’re not shelling out major bucks for banner ads, you might as well give Goodreads your wallet for nothing and call it a day.
So it looks like my Goodreads giveaway days are over. However, I am due for another giveaway, and would love your suggestions. If you’re an author, what have been some of your favorite ways to give your books away to readers? If you’re a reader, what kind of contest would you like to see? Your answer could result in a new contest, and you’ll get a mention!
P.S. J. L. Greger guest-blogged about this topic on Thonie Hevron’s blog, “Just the Facts, Ma’am,” and offered a few alternative contest ideas. Check it out here.
Thanks for the mention, Crissi. Indie author or small press author–it’s all the same when you come to marketing. I’ll be watching your results and sharing mine. There’s room for all of us! #writershelpingwriters